Avatar leads domestic box office for seventh week

Scene from No. 1 movie "Avatar" [20th Century Fox]

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Worldwide box office champ "Avatar" continued to set new highs on Korea's box office, becoming the highest grossing film ever released in the country as it topped the tally for the seventh weekend in a row.

According to estimates by the Korean Box Office Information System (KOBIS) on Monday, "Avatar" sold 545,323 tickets between January 29 and 31 to accumulate nearly 11.27 million admissions since its release mid-December.

In cash terms, the sci-fi epic grossed about 101.2 billion won, or about 86.2 million dollars, to become the first film released on the domestic box office to breach the 100 billion won mark.

The mega-budget 3D pic, which last week became the first overseas film to attract over ten million admissions, brushed past "Silmido" to rank as the fifth most-watched movie in Korea's film history after "The Host", "The King and the Clown", "Taegugki" and "Haeundae" .

Newly released Korean flicks, "Harmony" and "Le Grand Chef - Kimchi War" followed behind with 494,695 admissions and 204,384, respectively.

Rounding off the top five slots were the Korean pics "JEON WOO CHI : The Taoist Wizard" with 186,596 admission and comedy "Attack of the Gas Station 2" which did 131,990, dropping three spots to No. 5.

Other movies included in the top ten were "Le Petit Nicolas", "Did You Hear About the Morgans?", "No Mercy", "Jumunjin" and "Astro Boy".

Reporter : Lucia Hong luciahong@asiae.co.kr
Editor : Jessica Kim jesskim@asiae.co.kr
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