"Dae Jang Geum" earned 5 billion won for copyright profit
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MBC Production's copyright profit through the export of "Dae Jang Geum" will exceed 5 billion won until this year.
Manager Park Jae-bok of MBC Production announced it on Nov. 24 through theme material of the seminar "2005 Hallyu! Chance and Challenge" to be held at Mok-dong Broadcasting Center.
According to this material, since the drama's first export to Taiwan at the end of 2003, the total export profits are to be expected to exceed 5 billion won so far, which is defined only for copyright.
Especially, "Dae Jang Geum" has been exported to Middle East, Europe and Australia this year including Japan, Taiwan, China and South East Asia and next year it will be aired in the Philippines, Thailand, Indonesia, Iran and Europe additionally.
Park insisted in this material that total export profits of broadcasting contents exceeded $70 million last year while it will top $100 billion this year. Now the era of broadcasting contents export "$100 billion" came. We need to confirm production system and marketing specialized manpower for overseas export and to expand the market horizontality to develope "Color Contents" like "Daejanggeum" in the future.
In addition, he indicated that the aggravation of market sentiment due to anti-Hallyu and risk about Hallyu strategic contents development would menace the spread of Hallyu. The risky elements in the production are all regulations, unestablished pre-production system and narrow domestic demand with the population of 50 million.
The Source : Koreacontent News Team
Manager Park Jae-bok of MBC Production announced it on Nov. 24 through theme material of the seminar "2005 Hallyu! Chance and Challenge" to be held at Mok-dong Broadcasting Center.
According to this material, since the drama's first export to Taiwan at the end of 2003, the total export profits are to be expected to exceed 5 billion won so far, which is defined only for copyright.
Especially, "Dae Jang Geum" has been exported to Middle East, Europe and Australia this year including Japan, Taiwan, China and South East Asia and next year it will be aired in the Philippines, Thailand, Indonesia, Iran and Europe additionally.
Park insisted in this material that total export profits of broadcasting contents exceeded $70 million last year while it will top $100 billion this year. Now the era of broadcasting contents export "$100 billion" came. We need to confirm production system and marketing specialized manpower for overseas export and to expand the market horizontality to develope "Color Contents" like "Daejanggeum" in the future.
In addition, he indicated that the aggravation of market sentiment due to anti-Hallyu and risk about Hallyu strategic contents development would menace the spread of Hallyu. The risky elements in the production are all regulations, unestablished pre-production system and narrow domestic demand with the population of 50 million.
The Source : Koreacontent News Team
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