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[HanCinema's Digest] Travel Bug Bites

Song Joong-ki becomes an honorary ambassador for tourism following "Descendants of the Sun", Businessmen and women gather to 'decipher the puzzle that is Korean online travel', visit a jjimjibang with insights from Lonely Planet, and have you ever stayed at a Korean "love hotel" before?

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""Descendants of the Sun" Actor Song Joong-ki in Commercials for 'Visit Korea Year' Campaign"

You may have heard just how well the Korea drama "Descendants of the Sun" has been for Korean tourism, and the South Korean government has noticed. Actor Song Joong-ki has been named as an honorary ambassador for tourism by the Ministry of Culture Sports and Tourism and the Korea Tourism Organization (KTO): "A South Korean psychologist explained the popularity of Song to his role as a mature professional soldier. It is a contrast to the very rich or very poor but with a run-on-the-mill boyish charm of the usual male leads in Korean dramas".

...READ ON YIBADA

"LETTER FROM SEOUL: DECIPHERING THE PUZZLE THAT IS SOUTH KOREA'S ONLINE TRAVEL"

South Korea's culture boom is an incredibly complex and multifaceted affair that has proven to be highly successful: "Scratch that sophisticated, creative surface though and you find a market as complex and complicated as a 10,000-piece jigsaw puzzle". And businessmen and women are seeking a better understand of it in order to tap into its growth and invest in its future.

...READ ON WEB IN TRAVEL

"First-time jjimjilbang: how to visit a Korean bathhouse"

Korean bathhouses can be a little intimidating, but it's an experience that should be high on any tourist's list of things to do in The Land of the Morning Calm. In this post, Rebecca Milner shares her experience at a Korean bathhouse so you know what to expect: "Traditional bathhouses are an essential part of contemporary Korean culture. Literally 'heated rooms', these jjimjilbang (찜질방) are where locals come to unwind, hang out and engage in a whole host of health and beauty rituals that go far beyond a quick soak".

...READ ON LONELY PLANET

"That time I stayed in a South Korean love hotel"

Take a walk around any Korean city or major town and you'll notice not only a wide variety of hotels and motels but specifically "love hotels". What are they, exactly, and what's it like to stay at one? "We entered the room together. It, too, glowed with a scarlet hue. The bedspread was a garish red and gold velvet. One entire wall was covered with a modern flower pattern which actually wouldn't have been out of place in a boutique London hotel circa 2005".

...READ ON THE FLASH PACKER

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