So Ji-sub chosen as model for female underwear brand "Vivian"

Published on 2011/08/03 | Source

A female underwear company Vivian, revealed on the 4th that it has chosen So Ji-sub as their new model.

Head of promotional department Kim Seon said, "We no longer have detailed information about the underwear in our ads so we decided it was enough for a guy to convey the image of the female underwear".

Vivian's new ad campaign carries that message that Vivian perfects a woman's volume through sensitive visual just like So Ji-sub protects and allows a woman to shine.

A spokesperson for Vivian said, "His softness and charisma he has shown through many dramas and movies draw the type of guy a woman wants and will stimulate their hearts".