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The Ad King: Cha Seung-won tackles 10 ads in 6 months

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The advertisement industry is in the era of Cha Seung-won.

He's earned more than 10 contracts in advertising and is currently modeling for 13 different brands.

This is the greatest record anyone has ever done yet. There are Kim Soo-hyun, Kim Woo-bin and Bae Suzy who are also doing well but they were already modeling for the brands or have extended. It's rare for someone to get 10 contracts in 6 months.

Where did this power of command come from? Advertisement agent Yoon Sul-hee said, "Cha Seung-won's 'ajumma' image did most of it. He's a model turned actor who cooks well so he's the perfect model".

- He won the hearts of housewives who are not easy to deal with

Cha Seung-won is amazing at what he does. He's got it all from telecommunications, shares, travel, mobile applications and outdoor brands. He's doing something no ordinary man in his 40s can do. He's even signed up for ads for spices. This is far from the manly and trendy ads he used to model for like fashion and alcohol. Yoon Sul-hee said, "His friendliness appeals to the agents and they wants someone who can appeal to those that are not easy to please. His appearance in "Three Meals A Day" created a great effect in the food production industry and they all want him".

What he did on that show was more than what a 20 years experienced housewife can do. He made bread on a brazier and even made sushi just like that. This appealed to housewives who are not easy to please and he's one of their favorite stars now. He also did something no married man can do and the ladies love him for this.

- Worth 10 billion won

The percentage of viewing for "Three Meals A Day" went up to 16.8% at one point and this reflected on Cha Seung-won's image in ads. His worth went up as well.

Guarantee for Cha Seung-won rates at 500~600 million won. Yoon Seol-hee said, "Cha Seung-won starts at 500~600 million. He's always been paid a lot but it's just gotten higher. Food production usually sign up their artists with 3 months or 6 months at a time and spend a lot on their models". Cha Seung-won is worth any idol. He was paid the highest in an ad he did with Choi Ji-woo, Winner and the Little Musicians.

His power over advertisements is also because of persistency. There is no other star his age to replace him. His unique comical wit, humanism and charisma can't be found anywhere else. His image from the TV show was so good he appeals in games and fast food brands too. Another agent claims, "Kim Soo-hyun and Bae Suzy have done more than 30 ads so far. Cha Seung-won is far to catch up with them but he seems to be gaining more and more popularity with time".

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