TV Star-Turned-Academic Has Hopes for Korean Wave
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Park Jung-sook, who disappeared from the public eye after playing Queen Munjeong in the 2004 hit period drama "Dae Jang Geum", has returned as an expert on what is known as the Korean Wave.
"The Korean Wave should not remain in the realm of media such as dramas and films only, but become a way of life", the 39-year old says. "The price of Korean Wave content is too high at the moment. We cannot ignore the money issue completely, but there is a need to rationalize the pricing when exporting it".
Park went back to university after finishing shooting "Dae Jang Geum" in 2004, winning a masters' degree from Columbia University's School of International and Public Affairs in February 2008. She is now a visiting professor at the Institute of International Education at KyungHee University. She has lectured on the Asia-wide Korean pop culture craze at Harvard and Columbia Universities over the past few years.
"I am coming back to broadcasting for the first time in four years", she says. On Mar. 30, she starts a current affairs radio program for Seoul Traffic Broadcasting.
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Park Jung-sook /Yonhap
"The Korean Wave should not remain in the realm of media such as dramas and films only, but become a way of life", the 39-year old says. "The price of Korean Wave content is too high at the moment. We cannot ignore the money issue completely, but there is a need to rationalize the pricing when exporting it".
Park went back to university after finishing shooting "Dae Jang Geum" in 2004, winning a masters' degree from Columbia University's School of International and Public Affairs in February 2008. She is now a visiting professor at the Institute of International Education at KyungHee University. She has lectured on the Asia-wide Korean pop culture craze at Harvard and Columbia Universities over the past few years.
"I am coming back to broadcasting for the first time in four years", she says. On Mar. 30, she starts a current affairs radio program for Seoul Traffic Broadcasting.
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Park Jung-sook /Yonhap
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