People buy tickets at a movie theater in Seoul on Wednesday. /Yonhap
"Extreme Job" seems to appeal to audiences of all ages with its light-hearted humor. It started out drawing mostly younger crowds, but word-of-mouth has helped it to attract more older viewers, especially during the Lunar New Year break.
It is only second comedy to lure 10 million viewers since "Miracle in Cell No.7" in 2013. This is all the more telling after a number of serious political blockbusters failed to produce box-office sensations last year.
The key to its success, paradoxically, is what it does not do, lacking as it does three stock ingredients of Korean films.
Kang Yoo-jung, a film critic, commented, "The "Extreme Job" does not have a political agenda, historic plot, and tear-jerking melodrama. The movie is quintessentially middle-of the-road, so it is easy to watch for anyone".
"The age groups of moviegoers is expanding, and "Extreme Job" was something that could be enjoyed by the whole family", said Hwang Jae-hyun, head of PR at multiplex chain CGV. "Extreme Job" has no grueling bloody action scenes nor graphic sex scenes. It simply has a great plot that was brought to life by great acting.
Copyright © Chosunilbo & Chosun.com
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.