'Hallyu' to Be Discussed at Harvard Conference in Mid-February

A conference will be held in mid-February at Harvard University to review the popularity of the 'hallyu wave', which is about the popularity of Korean pop culture in other nations.

The conference is sponsored by Harvard's Korea Studies Institute and Japan Studies Institute and will examine the recent phenomenon regarding Asian culture. This event will be held on Feb. 16 at Harvard's John F. Kennedy School of Government at 4 p.m.

Confirmed guests include Harvard professors Carter Eckert and Eileen Chow; David R. McCann, Director of Harvard's Korea Studies Institute; University of Wisconsin at Madison professor David Leheny, Massachusetts Institute of Technology professor Ian Condry. Other guests are expected to attend.

At the conference, singer and producer J.Y. Park and Park Jung-sook will share their thoughts about why the 'hallyu wave' has swept through Asia.

Jason Im, a member of the Kennedy School's conference planning committee, said, "The 'hallyu' is indicative of Korean culture becoming more popular worldwide but this is not for discussing the 'hallyu wave' as a mere success in pop culture globalization". He added, "We will discuss the 'hallyu' influence regarding its relationship with other countries and how it influences peoples' understanding of other nation's globalization. It is a good way to better promote Korean culture with other foreign officials".

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