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5.76 films watched per person in 2005

2006/01/24 Source

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A survey shows that each moviegoer in the nation watched 5.76 films on average last year, 0.19 more than 5.57 films last year.

The survey was conducted in December by Hyundai Research Institute at the request of the Korea Film Council. Those polled included 1,800 respondents aged 14 to 49 from Seoul, Busan, Daegu, Incheon, Gwangju and Daejeon as well as Gyeonggi Province.

The results of the survey showed that 71.4 percent of the population watched movies last year, down 3.7 percent from 75.1 percent in 2004.

However, each viewer watched on average 8.07 films in theaters in 2005, up 0.66 from 7.41 films in 2004. Local moviegoers were found to most enjoy comedy films (23.4 percent), action films (21.8 percent), and melodramas (17.3 percent). Korean films were also found to be a favorite of local viewers (64.3 percent), attesting to growing interest in local cinematography.

Most of those polled (42.5 percent) said they obtained information on films via the Internet, followed by other media sources, such as television (29.1 percent). About 15.1 percent of the respondents said they learned about new films from other people, showing how strong the influence of word of mouth is in promoting films.

Viewers were also found to go to the movies mostly on Saturdays (39.2 percent), followed by Sundays and holidays (28.8 percent), and Fridays (14.0 percent). In terms of time, 31.4 percent of the respondents said they watched movies between 5 p.m. and 8 p.m..

People who mostly accompanied the respondents to theaters were same-sex friends (40.6 percent), friends of the opposite sex (22.7 percent), spouses (21.2 percent), and family members (11.5 percent). Those who preferred to watch movies alone made up 3.5 percent.

Location was found to be the most important factor in choosing the theater (59.3 percent), followed by facilities (21.8 percent), ancillary facilities (10.6 percent), and atmopshere (6.9 percent).

Meanwhile, the average monthly amount of time spent by the respondents on cultural activities was 429 minutes, up two hours and 20 minutes from 229 minutes in 2004. One of the factors behind the increase is the implementation of the five-day workweek.

Men spent 488 minutes and women 369 minutes on culture, with students making up the majority (608 minutes), followed by office workers (481 minute).

The average monthly expenditure on cultural activities stood at 40,387 won, an increase of 16,687 won from the previous year. Students spent 55,042 won, and office workers 50,927 won.

Moviegoing costs made up an average of 14.0 percent of cultural expenditures, down 9.4 percent from the previous year. However, middle and high school and college students were found to spend relatively more on movies, at 22.7 percent and 18.1 percent, respectively.

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