Actor Kim Soo-hyun, star of the hit soap "My Love from the Star", will be appointed as a promotional ambassador for Seoul on Saturday.
Kim will appear at a festival in Dongdaemun and start his activities to promote the city.
"We are glad to appoint Kim, who became one of the most popular Korean stars across Asia, a promotional ambassador for Seoul, and expect him to contribute to the city's tourism projects", a city official said.
The festival will feature various events, including a make-up show, a dance competition and a traditional performance.
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