[Animation] KOCCA Publishes Trend Analysis Report for Second Half of 2009

"3.0% year-on-year increase in accumulated production for third quarter""5.6% year-on-year increase in sales for (listed) content companies""Rise in sales, operating profit and return on net sales"

The Ministry of Culture, Sports and Tourism and KOCCA (Korea Creative Content Agency) published the 2009 Second Half Content Industry Trend Analysis Report, a comprehensive analysis of production, sales, investment, consumption, exports, employment and changes in stock price of listed companies in Korea's content industry and content companies.

According to the Report, the content industry saw a 3.0% year-on-year increase (Content Industry Production Index 2009 third-quarter accumulation 119.4, 2008 third-quarter accumulation 115.9) in third-quarter accumulated production, a 5.61% increase in the sales of the listed content companies, an 18.28% increase in operating profit and a 1.93%p (18.06%) increase in return on net sales.

Consumption expenditure on entertainment and culture recorded 124,000won, representing a 16.3% increase (15.8% quarterly increase) compared with the same period last year. These figures demonstrate a trend towards recovery from the economic recession caused by the global financial crisis in the second half of 2008.

Upward trend continues from first quarter to third quarter of 2009

Following the financial crisis that began in the United States in the third quarter of 2008, production (Content Industry Production Index 114.3) hit rock bottom for the content industry in the fourth quarter and then rose by 3.0% for the first three quarters of 2009 compared to the same period last year.

While the content industry accounts for only 1.29% of the output of the listed companies, it saw year-on-year increases in sales, operating profit and net return on sales of 5.61%, 18.28% and 1.93%p (18.06%), respectively, in the third quarter of 2009.

The economy is rapidly recovering, showing continued increases in the coincident composite index, the leading economic index and the consumer sentiment index. As such, content industry production is expected to remain on an upward trend in 2010.

Upward trend continues for consumption expenditure on entertainment and culture from first to third quarters of 2009

Consumption expenditure on entertainment and culture showed a downward trend from the first quarter of 2008. After a record low in the fourth quarter (97,000 won), it recorded a 16.3% year-on-year increase and a 15.8% quarterly increase in the third quarter of 2009.

Entertainment and culture, which together account for 5.6% of total consumption expenditure, saw a quarterly increase of 15.8% in the third quarter of 2009, while total consumption expenditure rose by 6.1%. A similar trend was observed in the year-on-year increase, with 3.0% for total consumption expenditure and a larger 16.3% for entertainment and culture.

120% year-on-year increase in accumulated exports for third quarter of 2009

Accumulated exports for content-related listed companies in the third quarter of 2009 recorded 568.8 billion won, representing a 120% year-on-year increase and a 7.4% quarterly decrease.

The increase in accumulated exports of listed companies in the content-related industries for the third quarter of 2009 reflects the ongoing recovery from the global economic recession.

Thanks to a higher exchange rate and enforced competitiveness by industry type (genre), exports of all types of businesses increased compared to the same period last year. In particular, games (60.1%), which account for the largest share of exports, took the lead with an 86% year-on-year increase and a 16% quarterly increase.

Total market value of content-related listed companies amounts to 27.549 trillion wonAs of November 30, 2009, the market value of content-related listed companies amounted to 27.549 trillion won. This figure represented 3.1% of the total market value of the KOSPI and KOSDAQ (3.4% of KOSPI's total market value, 36.5% of KOSDAQ's total market value).

By industry, games hold the lead with 14.510 trillion won, followed by Internet portals with 9.755 trillion won, broadcasting with 3.825 trillion won and publication with 3.210 trillion won (NHN falls under both games and Internet portals). Films, music, animation and characters display a relatively low market value, and have not been highly evaluated in the stock market due to their volatility and low profits.

As of November 30, 2009, advertisements recorded a 5.7% increase relative to the total market values of KOSPI and KOSDAQ. Most other industries including animation, character, films and music experienced underperformance.

With the economic recession easing both in Korea and overseas, consumer confidence is expected to recover fairly rapidly. This will result in continued increases in production, exports and consumption for the content industry in 2010.

Source: KOCCA

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