Actress Bae Doona has become the first Korean worldwide model for a global luxury brand. Bae was chosen as a model for Louis Vuitton's 2016 spring/summer collection.
The Korean market is now a test bed for the latest products of luxury labels, and Bae's new job is evidence of that.
Louis Vuitton on Monday unveiled its 2016 spring/summer collection. The photos were shot by world-renowned photographers Juergen Teller and Bruce Weber in Miami, Florida.
Louis Vuitton creative director Nicolas Ghesquière said he first saw Bae in the Korean blockbuster "The Host" and concluded that she is a good fit for the brand.
Bae and Ghesquière have been friends for several years.
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"Bae Doona Lands Global Louis Vuitton Job"
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