Bae Yong-joon Conquers China
Published on | Source
One of South Korea's most successful pop culture exports, the actor Bae Yong-joon, is now poised to take Chinese mainland by storm.
Already affectionately known as Yonsama to his legion of Japanese fans, Bae is to arrive in Beijing on Friday to launch his new film "April Snow", which is scheduled for release in 20 cities.
Following a press conference for the Chinese media that is also tipped to attract some 50 Japanese media outlets on Friday, Bae will attend a premiere with the film's director Heo Jin-ho on Saturday.
For Bae's Chinese fans, who have so far only seen him in TV dramas such as the smash hit "Winter Sonata", that is the first time they will be able to see him in the flesh. The 500 tickets for the event are sold out, but fans from all over China are reportedly flocking to Beijing in the hope of catching just a glimpse of Bae; they are to be joined by a traveling contingent of some 4,000 fanatic and loyal devotees from Japan.
In a recent survey by China's Sina Entertainment, 50 percent of respondents said Bae was their favorite Korean actor, cementing his position as the leading Korean wave star in Asia.
Already affectionately known as Yonsama to his legion of Japanese fans, Bae is to arrive in Beijing on Friday to launch his new film "April Snow", which is scheduled for release in 20 cities.
Following a press conference for the Chinese media that is also tipped to attract some 50 Japanese media outlets on Friday, Bae will attend a premiere with the film's director Heo Jin-ho on Saturday.
For Bae's Chinese fans, who have so far only seen him in TV dramas such as the smash hit "Winter Sonata", that is the first time they will be able to see him in the flesh. The 500 tickets for the event are sold out, but fans from all over China are reportedly flocking to Beijing in the hope of catching just a glimpse of Bae; they are to be joined by a traveling contingent of some 4,000 fanatic and loyal devotees from Japan.
In a recent survey by China's Sina Entertainment, 50 percent of respondents said Bae was their favorite Korean actor, cementing his position as the leading Korean wave star in Asia.
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