Hallyu star Bae Yong-joon for the "Miso Project" [KEYEAST]
Hallyu star Bae Yong-joon will take part in a Japanese project to help out the future of children in Asia, according to his agency KEYEAST on Thursday.
KEYEAST announced in a press release that Bae has decided on taking part in the philanthropic "Miso Project" which has been established by Japan's DATV (Digital Adventure TV).
The "Miso Project" is a contribution-based philanthropy project in charge of taking care of the future of the children in Asia. With the help of nonprofit organization KnK (Kokkyo naki Kodomotachi), they will donate the money to the underprivileged children in Cambodia and the Philippines.
Bae will participate in the various events and programs that DATV has planned for the "Miso Project". An mega-event is scheduled to take place in the Japan's Tokyo Dome in December with other famous Asian stars in attendance.
"Bae Yong-joon has set long-term plans in taking part of the 'Miso Project'. He has shown great interest and wants to become active for this project", explained a representative from KEYEAST.
The actor has made many donations in the past to various organizations in Asia such as donating 300 million won to the tsunami victims in 2005 as well as shooting an environment-themed photo spread and delivered the funds raised from the shoot to the UNEP committee.
Bae, 37, rose to mega-stardom in Korea and throughout Asia with the 2002 KBS hit series "Winter Sonata".
He has also been actively promoting Korean culture in Asia, publishing a photo essay titled "Discovering the Beauty of Korea" last year, which features self-taken photographs of various cultural artisans that the actor met during his year-long travel around the country.
He recently finished lending his voice to the Japanese animation "Winter Sonata~Another Story~" in Japan.
Reporter : Lucia Hong luciahong@
Editor : Jessica Kim jesskim@
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