Rookie producer Baek Jong-yeol's "Beauty Inside" has continued its slow success for about a month now. It has passed 2 million. The breaking point of Korean movies' second week has produced better results than the first week of release thanks to buzz marketing.
It's been gathering 50 thousand more people every day after that.
According to the Korean Film Council, "Beauty Inside" has an accumulated record of 2,020,000 and fourth at the Box Office. It's been maintaining its reputation within the Top 5.
The success of "Beauty Inside" has a lot to do with the power of romance while "The Assassination" and "Veteran" hit 10 million viewers respectively. "Beauty Inside" is the only romance drama amidst two blockbuster action movies.
"Beauty Inside" is about a man who wakes up every morning as a different person and a woman falls in love with him. Mastermind producer Baek Jong-yeol has created beautiful images and Han Hyo-joo's beauty adds to the factor.
"Beauty Inside" is producer Baek Jong-yeol's first commercial movie from being one who is a mastermind in the TV commercial department. Living up to his reputation, Baek Jong-yeol was able to create beautiful backgrounds to go along with the movie and captivates the five senses. Han Hyo-joo also played a big part. Watching her face 123 Woo-jins is also an interesting setup.
According to the distributor, the result of 2 million views shows how thirsty the public was for romance and it seems like "Beauty Inside" quenched it. However, it's true that critics decided romance just didn't work in Korea when Hollywood romance flicks like "About Time" and "Begin Again" have made bigger hits in Korea than anywhere else.
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""Beauty Inside" 2 million, "The Assassination" and "Veteran", the power of romance"
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