BTS-Themed Toys Lined up for Release by Barbie Doll Maker

Published on 2019/01/09 | Source

Mattel, the American maker of Barbie dolls and toys, will make dolls and figurines of K-pop band BTS.

The company on Tuesday said that it signed a deal with the band's management agency Big Hit Entertainment to create BTS-inspired toy products and collectibles.

Slated for release this summer, they will be clad in costumes as seen in their music video Idol. They will sell for $19.99.

"BTS is a pop-culture music phenomenon that transcends age, culture and language, and through this partnership, Mattel will offer a new way for millions across the world to engage with the band", said Sejah Shah Miller, vice president of global marketing for Mattel.

"Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS", she added.