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CGV Multiplex to Offer Subtitled Screenings

2008/01/30 Source

CJ-CGV, one of the top three exhibition chains in Korea, will devote a screen at its central-Seoul multiplex in the Yongsan Station shopping center to the exclusive showing of domestic films with English subtitles. The long-term project is a team strategy between CGV and local powerhouse studio CJ Entertainment in a bid to provide the growing foreign community with equal access to popular Korean film culture.

The first film to screen at the new foreigner-friendly venue will be CJ's star vehicle "A Man Who Was Superman" featuring celebrity leads Jun Ji-hyun ("Daisy" (2006), "My Sassy Girl" (2001)) and Hwang Jung-min ("Happiness" (2007), "You are my Sunshine" (2005)). The drama, directed by Chung Yoon-chul ("Marathon" (2005)), opens January 31 nationwide.

The move marks the first time a large multiplex has offered English-subtitled Korean films as a regular service. Yongsan CGV is situated near the foreigner's district of Itaewon and the US Army base. Other films expected to have subtitled screenings this year include retro-drama "Modern Boy" starring Kim Hye-soo, to be released in April, and director Kim Jee-woon's blockbuster "The Good, the Bad, the Weird" starring power-trio Song Kang-ho, LEE Byeon-heon and Jung Woo-sung, at theaters in June.

Nigel D'Sa (KOFIC)

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