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CJ to Expand Art House Film Screenings

2009/06/05 | 363 views | Permalink | Source

Korea's exhibition major CJ-CGV will expand the number of screens its multiplex franchise has devoted to art house and independent films from seven to ten. Under a program entitled Movie Collage, CJ-CGV's specialty films team plans to expand the base for diversity films and support the discovery of talented new filmmakers.

CJ-CGV encourages promotion and distribution of local low-budget films through various platforms such as sponsorship of festivals (Cinema Digital Seoul, Pusan Int'l FF) and awards such as the CJ-CGV Korean Film Distribution Award at the Jeonju Int'l FF, which this year went to Sin Dong-il's "Bandhobi".

The exhibitor recently also announced a deal with indie and art house importer and producer Sponge Entertainment to screen a number of Sponge's local independent films. Upcoming or in-release films on the Movie Collage slate include "Boat", starring Ha Jung-woo, Hong Sang-soo's "Like You Know It All" and Jeon Soo-il's "Himalaya, Where the Wind Dwells".

Nigel D'Sa (KOFIC)

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