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Convergence of movie and TV drama continues to evolve

2009/11/05 Source

Simultaneous production of drama and its theatrical version increases efficiency
Generalization of digital shooting breaks down barriers of human resources & technology
Respect of different ways of producing broadcast programs and movies brings higher efficiency

Combination of movie & TV drama continues to evolve. Exchange between Chungmuro, Korean equivalent to Hollywood, and Yeo-ui-do, hub of broadcasting networks, was born as filmmakers produced TV dramas and drama PDs made movies. The exchange has brought the boom of 'Cross Over' such as 'TV Movie' and 'Theatrical Version'. Recently, there is an increasing number of works whose two versions as TV drama and movie were simultaneously made even in the stage of planning. The film and broadcasting industries expect this kind of 'format convergence' to be a chance to increase efficiency and quality in each genre and call for thorough preparedness based on understanding of features that each medium has.

◆Simultaneous Production of Movie and TV Drama= A movie-like drama, "IRIS" is enjoying popularity with its large scale, sophisticated image and fast development comparable to those of a movie. Therefore, it is not surprising why it receives such compliment given that talents of Chungmuro, Korean equivalent to Hollywood, participated in producing the drama which airs on Wednesdays and Thursdays (KBS 2). IRIS (director: Kim Kyoo-tae and Yang Yoon-ho) was produced by Taewon Entertainment, famous for movies such as "Marrying the Mafia" and "Eye for an Eye". About 80% of the staff came from the movie circle including director Yang Yoon-ho who produced 'Fighter in the Wind' and "Holiday".

Taewon Entertainment is considering releasing a movie version of "IRIS" after its 20 episodes are over. The movie version is currently in production along with the drama. "Differentiated characters, fantastic video images and always brand new episodes as shown in US dramas such as 'CSI' and 'Prison Break' will be presented based on know how we earned from working in Chungmuro", said Jeong Tae-won, representative of Taewon Entertainment with confidence.

◇'The Relation of Face, Mind and Love'

Unlike "IRIS", 'The Relation of Face, Mind and Love (released on Nov. 5)' is the first part of 'Tele Cinema7' project organized by Samhwa Networks, a production company of dramas such as 'Mom's Dead Upset' and 'First Wives' Club'.
A newly coined term of broadcasting and film, 'Tele Cinema 7' is a joint project of Korea and Japan. Japanese writer is in charge of scenario and Korean director in production. 7 works with 120 min each are aired in TV and hit the screen in Korea and Japan, respectably.

Following 'The Relation of Face, Mind and Love' (starring Lee Ji-ah and Kang Ji-hwan) directed by Lee Jang-soo of 'Stairway to Heaven' and 'Love Story in Harvard', what is aired on TV and coming to theaters are '19-Nineteen' (starring Top (Choi Seung-hyun), Seungri and Huh Yi-jae) directed by PD Jang Yong-woo ("Hotelier"), 'Postman to Heaven' (starring Kim Jae-joong Jae-joong & Han Hyo-joo) directed by PD Lee Hyeong-min ("Sorry, I Love You"), "Triangle" (Ahn Jae-wook & Kang Hye-jung & Lee Soo-kyung) directed by PD Ji Yeong-soo ("My Fair Lady"), "Paradise" (Kim Ha-neul & Ji Jin-hee) directed by PD Lee Jang-soo, 'After the Banquet' (Shin Sung-woo & Ye Ji-won) directed by PD Kim Yoon-cheol ("My Name is Kim Sam-soon") and 'A Dream Comes True' (Cha In-pyo & Kim Hyo-jin) directed bv Jang Yong-woo.

◆Understanding and respect of each format are critical= Drama and its movie version are simultaneously produced for several reasons. They are same genre. With recent trend of filming using digital tools, barriers regarding human resources and technological cooperation have become disappeared. As market conditions regarding investment and sales in each drama and movie have been deteriorated a breakthrough such as convergence of formats is needed.
"Market condition is so deteriorated that independent production alone is not enough to survive. What emerges as an alternative for breakthrough is 'One Source Multi Use', which involves co-production with foreign partners", one official from Samhwa Networks said, "it is considered that synergy effect increases more when convergence is made in the stage of planning than when a product is already finished".
One of the reasons why a drama, "IRIS" is popular is that with pre-production its quality improves a lot", said Shim Young-sup, a movie critic. "Talents from

the movie industry can contribute to the quality of TV dramas and directors of TV dramas can increase efficiency of the movie industry because they know well about dramas", Shim expected.
Convergence of broadcasting and movie can be an alternative to overcome the limit of each genre but adaptation to each other is said to be critical. In other words, drastic abbreviation and condensation are made possible in a movie but not in a drama even with the same story. What should also be understood is that narration of a drama is different from that of a movie. And difference in terms of production style in both genres should be respected.

That's why drama version of a movie, "Freind, Our Story" was over with such low viewership and movies produced by PD-turned-film directors such as "Romantic Island" received harsh criticism that it was not a movie but a 2-hour trendy drama. "Take as an example Japan where 'Production Committee' consisting of experts from movie, broadcasting and publication is put into place. The broadcasting sector is so influential that unique features of a movie are not well reflected. Rather, works without distinctiveness and stereotyped works tend to be made in mass", said Jung Ji-wook, a movie critic, "I hope the convergence of movie and drama is a chance to overcome the limits of the two genres and to maximize synergy effects with understanding and respect of the two genres".

The Source : KOCCA

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