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"Dae jang geum" in Singaporean double-decker

2005/11/22 | Permalink | Source

One picture showing TV drama "Dae Jang Geum" is advertised in Singaporean double-decker attracts the netizens online now.

The advertisement is on the side of Singaporean downtown-route bus, in which big-sized Chinese character of the historical drama "Daejanggeum", or "The Great Janggeum" (Jewel in the Palace) is written. It includes images of main roles in series such as Dae Jang Geum Lee Young-ae, King Im Ho and others.
It seems that the drama, MBC soap opera series, is being aired in digital cable broadcasting station through the wording of this station.

The netizens' responds to the picture are: "I am proud of the drama is airing in abroad", "The picture reminds me of some distinguished scenes of the program", and "I pride myself on the series which introduce Korea widely".

"Dae Jang Geum" gains tremendous popularity all around Asia, which takes material of traditional Korean foods. The advertising in the bus allows us to realize the popularity of series not only in China and Taiwan but also in East Asia.

When actor Bae Yong-joon's "April Snow" is attracting Asian people in China and Japan, "Dae Jang Geum" are very popular in Asia as well. Hallyu fever will go on in winter.

The Source : Koreacontent News Team

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