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"Dong Yi" sold overseas ahead of premiere

Official poster for MBC drama "Dong Yi - Jewel in the Crown" [MBC]

Historical epic "Dong Yi - Jewel in the Crown" has been sold overseas ahead of its airing in Korea, according to the show's broadcaster MBC on Wednesday.

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The 50-part series starring top Korean actors Ji Jin-hee and Han Hyo-joo has been purchased by several countries in Asia including Japan, Thailand and Hong Kong to bring in profits worth over eight billion won, MBC explained.

"Dong Yi" is helmed by famed director Lee Byueong-hoon who is well-known among in the Asian region for his previous works including "Yi San", "Heo Jun" and 2003 smash hit drama "Jewel in the Palace" ("Dae Jang Geum").

In Lee's newest drama, Han will play the role of Dong Yi who grows up to become Choi Suk-bin, a consort of King Sukjong and the mother of King Youngjo during the Joseon Dynasty. Hallyu star Ji Jin-hee will appear as King Sukjong.

The first episode of "Dong Yi" will air on March 22.

Reporter : Lucia Hong luciahong@asiae.co.kr
Editor : Jessica Kim jesskim@asiae.co.kr
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