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Evolution of drama OSTs, when is the end...

2008/03/13 Source

Drama OSTs are evolving. Famous singers participate or the drama characters sing it themselves. The genres are also diverse, from ballads to hiphop, rock, and crossovers.

Oh Ji-ho from "Single Dad in Love", Park Yong-ha and Song Yoon-ah from "On Air", Jung Joon-ho from "Last Scandal" have sing the theme songs themselves.

The participation of star singers in drama soundtracks is not big news anymore. Tei, Shin Hye-sung, and Yoon Mi-rae participated in the soundtrack for "Bad Love". Dong Bang Shin Ki" sang in "The Legend" and Bobby Kim sang in "White Tower" and "Devil".

The evolution of drama soundtracks originates in the decline of album sales and on, offline mediums.

In the music industry where the damage can be large, drama soundtracks are providing a way out.

The repetitive music is just the thing to create an addiction to mini series, broadcasted twice a week. The emotions from the images of the drama's story and the music mix to leave a lasting impression.

When a drama is exported, the soundtrack also plays a big role. The soundtrack of "Devil" has reached number one spots in Japanese on, offline OST charts.

There were also soundtrack songs that helped the sales of music albums, such as Park Hyo-shin's Snow Flower for "Sorry, I Love You" and Park Yong-ha's 'Like The First Day' from "All In". There are also OSTs that sell more than 30,000 copies.

Because of this, OSTs are no longer dependent on dramas, but are independent albums, and there is a lot of investment in this. They are increasing the importance of classical music and stringed instruments and making drama soundtracks fancier.

Many music directors are being scouted. Choi Sung-ook, who has produced the soundtracks to "Sorry, I Love You", "Spring Days", "All In", and "Robber", is one of this.

Also, the best parts of the theme songs are always broadcasted, and the sales of these songs as ring tones are topping the sales of the official album.

It is a mystery to see how far drama OSTs will evolve in a market where there is no longer the opportunity to promote music.

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