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Expo on Traditional Korean Culture to be Held in Seoul

The Ministry of Culture, Sports and Tourism will hold the 2008 Han Style Expo for Korean traditional culture in Seoul.

This expo is an industrial event showing a variety of traditional Korean products and all kinds of information related to six categories of Korean traditional culture, dubbed "Han brands" – the Korean alphabet Hangeul, Korean traditional dress Hanbok, Korean food Hansik, Korean house Hanok, Korean paper Hanji as well as gukak or traditional Korean music.

Supported by Unione Communications, this year's exhibition, to run from July 31 to August 3 will be held at the Pacific Hall of COEX in southern Seoul where 50,000 visitors are expected and around 90 businesses will participate to showcase their products. The event is designed to help all participants to find new cultural products of Korean tradition that evolve into the 21st century.

The previous Han Style Expo in 2006 drew more than 40,000 visitors, including domestic buyers and buyers from overseas. Han Style Expo is the brand-new name for the same event.

The exhibition will be an ideal place for exhibitors to introduce Korean culture products with outstanding quality and service to their potential buyers from all around the globe. Both participants and visitors will be able to have one-on-one meetings. There will be new product marketing shows and open seminars during the event. The Hanbok fashion show is a must-see program during the event.

By Yoon Sojung

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