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"Get It Beauty" with Yoo In-na

2014/05/30 Source

It should come as no surprise that Korea, especially Seoul, is a very fashionable location. With any drama or variety show that a fan watches, there are usually trends or fashion items that he or she wants to emulate. From expensive brand-name clothing, to cutting-edge hairstyles, to enviable nail art, Korean celebrities have perfected the art of looking good 24/7.

Not only that, but one of the main sources of Korean celebrity income is not the drama or variety show appearances they do, but the commercials and sponsorships they receive with top brands. Why? Because fans love to buy the products that they see their favorite celebrities wearing! For example, did you know that the lipstick Jun Ji-hyun (as Cheon Song Yi) wore in "My Love from the Star" was so sought-after that it disappeared off of shelves throughout Asia when the drama was airing? Not only that but dozens of beauty tutorials and blog posts appeared to help consumers find similar colors, once the original Yves Saint Laurent version became impossible to find.

"Get It Beauty" has capitalized on this fervor for Korean style. Hosted by top actress Yoo In-na and Rainbow member Kim Jae-kyung, "Get It Beauty" is a variety/talk program dedicated to all things Korean style - from hair, to makeup and nail color, to clothing, to dating. Each week special guests appear on the show - from top beauty stylists to Korean celebrities like IU and Super Junior's Kim Heechul.

Each week has a different theme - from internet-famous beauty blog posts to the most sought-after drama looks - and the hosts break down all of the key points so they are easy for viewers at home to replicate and incorporate into their current style. The beginning of each episode outlines the theme of the week, so you can pick and choose which topics you are most interested in.

So for fans of Korean style, it's time to stop wishing you could borrow the style of your favorite actress and instead lean how to recreate it and make it your own!

"Get It Beauty" airs every Wendesday on OnStyle in Korea, and you can catch it with subtitles on every Wednesday evening as well.


Watch "Get It Beauty" on Kdrama
 (in North America)


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