NewsLetter DailyWeekly
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

Giant Bibimbap Billboard Greets Passersby in Shanghai

2013/03/16 | Permalink | Source

A giant billboard featuring actress Lee Young-ae and bibimbap has been posted in downtown Shanghai, China, Prof. Seo Kyoung-duk of Sungshin Women's University said on Monday.

He previously ran a similar full-page advertisement in the New York Times to promote the Korean dish of rice with an assortment of seasonal vegetables.

The billboard has been installed on the side of a mall in Qipu Lu, one of Shanghai's busiest shopping districts, and will remain there for six months.

"As reruns of Lee's hit drama 'Jewel in the Palace' are still being aired on several channels in China and Chinese people are becoming more interested in Korean food, I came to post the ad", Seo said.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss



 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.


Remove ads

Sign up




Visible, hide

Learn to read Korean in 90 minutes or less using visual associations