Gwyneth Paltrow to Appear in Korean Ad
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Hollywood actress Gwyneth Paltrow and model-actor Daniel Henney, star of the popular MBC soap opera "My Name is Samsoon Kim" -"My Lovely Samsoon", will be the new spokesmodels for local fashion brand Bean Pole, the company said on Thursday. Bean Pole is a casual clothing brand of Cheil Industries, a Samsung affiliate.
"In order to become a global brand, we must focus on producing high-quality products along with a high-class image", said Won Jong-mu, vice president of Cheil Industries. "To enhance brand awareness of Bean Pole abroad, we have decided to designate Gwyneth Paltrow and Daniel Henney as our new models".
According to the official, Paltrow's elegant and intellectual image and Korean-American Henney's exotic features are considered to represent Bean Pole's "Collection Line", a premium line that will be launched in the fall, as "chic and stylish".
The two models will shoot a commercial in London next week and it will be telecast in Korea this fall. The contract period is known one year for the time being and the company denied to comment on the model fee.
"In order to become a global brand, we must focus on producing high-quality products along with a high-class image", said Won Jong-mu, vice president of Cheil Industries. "To enhance brand awareness of Bean Pole abroad, we have decided to designate Gwyneth Paltrow and Daniel Henney as our new models".
According to the official, Paltrow's elegant and intellectual image and Korean-American Henney's exotic features are considered to represent Bean Pole's "Collection Line", a premium line that will be launched in the fall, as "chic and stylish".
The two models will shoot a commercial in London next week and it will be telecast in Korea this fall. The contract period is known one year for the time being and the company denied to comment on the model fee.
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