The Korean Business Reputation Research Facility analyzed 27,264,079 big data of 36 cosmetic brand models from the 15th of August to the 16th of September. They measured the participation, media and communication levels of consumers.
The brand reputation measurement extracts big data from brands and analyzes consumer activities which create graphs on values on participation, communication and sociality. The order of cosmetic brand models start with Han Hyo-joo, then Gong Hyo-jin, Park Shin-hye, Han Ji-min, Kim Yeon-ah, Song Hye-kyo, Jun Ji-hyun, Kim So-eun, Shin Min-ah, Oh Yeon-seo, Sulli (Sulli), Bada, Baek Ji-young, Kim Hee-ae, Suzy, Lee Young-ae, Kyeong Ri, Lee Honey, Goo Ha-ra, Kim Ji-won, Yoona, Shin Hye-sun, Uhm Hyun-kyung, Song Ji-hyo, Kim Tae-ri, Choi Ji-woo, Hwang Jung-eum, Lee Jeong-eun, Uhm Ji-won, Lee Chung-ah, Hong Soo-ah, Kim Sung-ryung, Jeong In-yeong, Lee Tae-im, Jang Seo-hee, Cha Hwa-yeon and more.
The participation levels for Han Hyo-joo was 1,133,715, while others included 1,298,034 for media, 1,005,543 for communications and 3,012,692 for brand reputation.
Second comes Gong Hyo-jin with 709,115 in participation, 1,298,034 in media and 1,005,543 in communication.
In third place came Park Shin-hye with 750,255, 582,084 and 703,197 in participation, media and communication, respectively.
Source : www.asiatoday.co.kr/v...Copy & paste guideline for this article
"Han Hyo-joo becomes top cosmetics model, beating Gong Hyo-jin and Park Shin-hye"
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