Han Style Expo Kicks off in Downtown Seoul
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In downtown Seoul, a colorful event opened to promote Korea's traditional assets.
The Han Style Expo is a place to see how tradition can add a touch of style to everyday products and more
Our Kim Youngwon was there.
It's called the "Han Style Expo", the word "Han" representing Korea.
The six colors of the logo represent the six themes of the event, which include the traditional hanbok outfit, traditional paper: hanji, and traditional architecture: hanok.
Minister Yoo Inchon of the Culture Ministry, mayor Song Hajin of Jeonju, the hometown of one of Korea's representative dishes: bibimbap, and other VIP members began the expo wearing hanbok.
[INTERVIEW : Kim Taeho, Cultural Policy Bureau,Ministry of Culture, Sports & Tourism] "We regard holding the expo in Korea as returning home, since we also hold it abroad. The expo is also held in five other countries, including Japan, the United States, Germany and Malaysia"
Organizers have set up nearly 90 meetings for local firms and foreign buyers who are mostly well acquainted with Korean food and interested in the traditional floor heating system.
Another goal of the cultural expo is shaping old traditions to be more industrialized and more adaptable.
[REPORTER : Kim Youngwon,lydiakim@arirang.co.kr] "Most people have replaced the traditional hanbok with contemporary attire. So the key aim of the exhibit here in Seoul is to bring a bit of tradition back into our modern daily lives".
It's easy to see modified versions of the hanbok these days using materials that are easier to maintain that come in comfortable designs suited for an active lifestyle.
The traditional paper hanji, which was mainly just used as stationary, has gained some notoriety recently after being used in interior design.
Korean food and drink are more of a reflection of the fame they have gained across Asia and a chance for Koreans to taste and learn about their own traditional dishes.
And like most of the large and small booths, the expo as a whole is a see-and-feel type of experience.
"It's more interesting than I thought. I keep playing it because I like its sound".
Local visitors can also learn about other countries as students participating in the Asian Youth Festival here have booths set up for cultural exchanges.
[INTERVIEW : Annisa Daniait, Indonesia] "We show are things from Indonesia and then we are going to perform the Balinese dance on performance day and we're going to experience some Korean traditional culture".
[INTERVIEW : Omen Abdurrachman, Indonesia,-] "It's like my dream come true! It's like my dream come true! I studied Korean for three years! I am so happy to be in Korea!"
And as the temperature continues to rise, the expo will serve as a cool place for anyone looking for some cultural fun.
Kim Youngwon, Arirang News.
Video by following the link below
The Han Style Expo is a place to see how tradition can add a touch of style to everyday products and more
Our Kim Youngwon was there.
It's called the "Han Style Expo", the word "Han" representing Korea.
The six colors of the logo represent the six themes of the event, which include the traditional hanbok outfit, traditional paper: hanji, and traditional architecture: hanok.
Minister Yoo Inchon of the Culture Ministry, mayor Song Hajin of Jeonju, the hometown of one of Korea's representative dishes: bibimbap, and other VIP members began the expo wearing hanbok.
[INTERVIEW : Kim Taeho, Cultural Policy Bureau,Ministry of Culture, Sports & Tourism] "We regard holding the expo in Korea as returning home, since we also hold it abroad. The expo is also held in five other countries, including Japan, the United States, Germany and Malaysia"
Organizers have set up nearly 90 meetings for local firms and foreign buyers who are mostly well acquainted with Korean food and interested in the traditional floor heating system.
Another goal of the cultural expo is shaping old traditions to be more industrialized and more adaptable.
[REPORTER : Kim Youngwon,lydiakim@arirang.co.kr] "Most people have replaced the traditional hanbok with contemporary attire. So the key aim of the exhibit here in Seoul is to bring a bit of tradition back into our modern daily lives".
It's easy to see modified versions of the hanbok these days using materials that are easier to maintain that come in comfortable designs suited for an active lifestyle.
The traditional paper hanji, which was mainly just used as stationary, has gained some notoriety recently after being used in interior design.
Korean food and drink are more of a reflection of the fame they have gained across Asia and a chance for Koreans to taste and learn about their own traditional dishes.
And like most of the large and small booths, the expo as a whole is a see-and-feel type of experience.
"It's more interesting than I thought. I keep playing it because I like its sound".
Local visitors can also learn about other countries as students participating in the Asian Youth Festival here have booths set up for cultural exchanges.
[INTERVIEW : Annisa Daniait, Indonesia] "We show are things from Indonesia and then we are going to perform the Balinese dance on performance day and we're going to experience some Korean traditional culture".
[INTERVIEW : Omen Abdurrachman, Indonesia,-] "It's like my dream come true! It's like my dream come true! I studied Korean for three years! I am so happy to be in Korea!"
And as the temperature continues to rise, the expo will serve as a cool place for anyone looking for some cultural fun.
Kim Youngwon, Arirang News.
Video by following the link below
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