The word "Perfume" refers to a pleasant fragrance that is applied in sprinkled liquid form, usually to a person. This is fairly straightforward in English, but in the original Korean the drama's title is not a standard Korean word. It's a directly translated English cognate, that is pronounced more like 'peo-pyum' to better accomodate its presence in the Korean alphabet.
This lends the title a more exotic flavor for local audiences. And the wordplay doesn't end there. The drama has been promoted as a 'crazy fantasy drama', but with the word 'crazy' written in a Chinese character so that it actually says 'beautiful fantasy drama' although this is not how anyone would interpret those words when spoken out loud.
In addition to the drama's literal use of perfumes, metaphorically "Perfume" is also being used in the story as a metaphor for destiny. After all, perfume is a smelly means by which people are able to know each other. This quality of general familiarity through a not commonly used sense is also present in the drama's direction.
"Perfume" has been attracting a lot of positive attention for its magical transformation based plotting. The drama deals with various persons who use the titular perfume to rediscover their youth in markedly different bodies.
Written by William Schwartz
"Perfume" is directed by Kim Sang-hwi, written by Choi Hyun-ok-I, and features Shin Sung-rok, Go Won-hee, Ha Jae-sook, Cha Ye-ryun, Kim Min-kyu, Jo Han-chul. Broadcasting information in Korea: 2019/06/03~Now airing, Mon, Tue 22:00 on KBS.
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Behind the Title of "Perfume""
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