Images from the British film distribution company Curzon Artifical Eye have gone viral in the wake of "Parasite"'s four wins at the Academy Awards, including Best Picture. Employees at Curzon Artificial Eye are clearly in a celebretory mood, with social media posts confirming that their e-mail inbox has been wrecked following the victory.
Curzon Artifical Eye owns the local distribution rights for "Parasite" in the United Kingdom and released the film in theaters there on February 7th. Curzon Artifical Eye does not normally release film in multiplexes, as they are typically focused on secondary distribution. Their previous theatrical release was "The Handmaiden" back in 2017.
Like "Parasite", "The Handmaiden" was released in the United Kingdom in the year following its Korean distribution. This is because English language markets in general tend to have poor distribution of non-English films. "Parasite"'s late release was likely intended to capitalize on its Academy Award nominations, although Curzon Artifical Eye, much like other persons and organizations connected to "Parasite", was not necessarily expecting it to win big.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] British Distributor of "Parasite" Hits Bonanza With Oscar Win"
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