[HanCinema's News] Choi Sung-hee Selected as First Brand Model for the Ronettes
By William Schwartz | Published on
The microbium beauty brand The Ronettes recently selected Choi Sung-hee as their brand model. The Ronettes beauty brand is named after the sixties American R&B music group of the same name, which were reknowned for their distinctive visual style. In a statement, Choi Sung-hee stated that she would be focused on commercial work for The Ronettes this year in order to raise money for charitable contributions for disadvantaged communities.
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A person connected with The Ronettes stated that Choi Sung-hee was selected for the position on the basis of her image being a fit for worldwide marketing, as the beauty brand hopes to expand internationally this year. The move follows Choi Sung-hee having spent most of 2019 focusing on stage plays, action which she was forced to halt due to COVID-19. Choi Sung-hee last appeared on screen in "Female War: Doggie's Uprising" back in 2016, where she played the leading role.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.