Following surprise ten million plus viewer hits with "Extreme Job" and "Parasite" CJ is now looking toward more deliberate success with "Exit - Movie". The film opened at 11 AM on July 31st with 25.2% of reservations. This was a slight uptick from the previous day, when "The Divine Fury" held the edge in reservations, and that gap has continued to widen.
"Exit - Movie" centers around a young couple who are trapped in a city that is being quickly overrun by poisonous gas. Though romantic undertones are expected, the two, played by Jo Jung-suk and Yoona, do not know each other very well. Promotional material has emphasized the comic undertones of the storyline.
Like "Extreme Job" and "Parasite" before it, though, "Exit - Movie" is relying more on word of mouth through social media in order to make an impact. It seems like, given the relatively low profile releases of "Extreme Job" and "Parasite", CJ's main strategy with film right now is to avoid overselling its concept. Clocking in at only a hundred and three minutes and with a humorous tone, "Exit - Movie" is likely seeing to capitalize on brisk pacing.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] CJ Looks to Improve on Banner Year With "Exit - Movie""
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