NewsLetter DailyWeekly
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

[HanCinema's News] "Crash Landing on You" Enjoys Broad International Popularity


While much of the success of "Crash Landing on You" has been measured in terms of its domestic ratings, Studio Dragon and Netflix have recently confirmed that the drama also enjoys strong popularity in international markets. Netflix holds the international distribution rights for "Crash Landing on You" and had been releasing new episodes of the drama in one hundred and ninety countries.

Though the European and the Japanese markets received new "Crash Landing on You" episodes the fastest, "Crash Landing on You" performed best in southeast Asia, particularly Taiwan, and South America. However, interest was strong in the drama in all regions. The four "Crash Landing on You" videos which Netflix has released on social media with publically available pageview counts have totaled over six million views internationally.

Studio Dragon has also reported major spikes in interest in reporting and interview requests from major publications such as CNN, ABC News, and Forbes in the American market, with many other requests as well, coming in from other territories. The drama's distinctive Korean setting that even crosses the Demilitarized Zone has been a source of major interest.

Netflix has also seen "Crash Landing on You" as a triumphant victory of their recent Made in Korea contents strategy, which has deemphasized attempts to produce features for an international market in favor of acquiring distribution rights relatively late in the production process. A spokesperson stated that Netflix hoped that "Crash Landing on You" would serve to help establish Netflix as a prime source for those wishing to watch South Korean dramas.

Written by William Schwartz


"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~2020/02/16, Sat, Sun 21:00 on tvN.

Copy & paste guideline for this article
Always put a link back to the source and HanCinema permalink

Creative Commons License"[HanCinema's News] "Crash Landing on You" Enjoys Broad International Popularity"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss



 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.


Remove ads

Sign up




Visible, hide

Learn to read Korean in 90 minutes or less using visual associations