The first three major releases of the summer season have come out. "Exit - Movie" has handily outperformed "The King's Letters" and "The Divine Fury", but now faces a bigger test with "The Battle: Roar to Victory", the final major release of the summer season.
Preliminary figures for "The Battle: Road to Victory" are very strong. It's already outpacing "The Divine Fury" in terms of reservations. However, an unknown quantity in the upcoming box office fight is "Bring the Soul: The Movie". While concert films are not generally considered major releases, previous BTS films have outperformed expectations and the newest movie starring the hit band is doing even better in online reservations than "The Battle: Road to Victory".
This performance could just be a result of BTS fans already knowing they want to see the movie, while "The Battle: Road to Victory" remains an unknown quantity. "The Battle: Road to Victory" has a strong contextual advantage, as the film, which depicts Koreans fighting against the Japanese army during the Occupation period, is a strong fit for the current political environment, where an anti-Japan boycott holds strong support in response to Japan's starting a trade war with South Korea.
But "Exit - Movie" is not to be underestimated, having cleared the three million mark in its first weekend and enjoying strong recommendations from those who have seen the movie. "Exit - Movie" is well positioned to take a shot at being the year's fifth ten million viewer movie, as serious foreign competition won't arrive until next weekend.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Exit - Movie" up Against "The Battle: Roar to Victory" Next Weekend"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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