2019/10/24
By traditional metrics "Extraordinary You" is doing quite poorly. The drama has been struggling in the three to four percent range ever since its debut on October 2nd. Nor has it been particularly proper with critics, who have described the drama's dialog as cheesy and childish, and the high school premise with pretty boys as a transparent riff off of "Boys over Flowers" from 2009.
In spite of this, non traditional metrics are showing strong interest in "Extraordinary You" from younger demographics. YouTube clips, mobile streaming downloads, and fan discussions online have seen a noteworthy spike over the last few weeks. Research from the Good Data Corporation shows that not only is the show itself extremely popular, but the drama's two young leads also trend significantly, even though neither of them have headlined a drama before.
For all these reasons, "Extraordinary You" may mark a turning point in how the success of dramas are measured. "Her Private Life" similarly showed discordance between social network popularity and ratings earlier this year. Likewise, tvN surprised many viewers by stating they were considering a second season of "Arthdal Chronicles", even though the first season performed well below expectations ratings wise. But having not even passed the halfway point, "Extraordinary You" still has a lot of energy left.
Written by William Schwartz
___________
"Extraordinary You" is directed by Kim Sang-hyeob, written by in Ji-hye, Song Ha-young, and features Kim Hye-yoon, Rowoon, Lee Jae-wook, Lee Naeun, Jung Gun-joo, Kim Young-dae. Broadcasting information in Korea: 2019/10/02~Now airing, Wed, Thu 20:55 on .
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via william@hancinema.net. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] "Extraordinary You" Shows Marked Gap Between Ratings and Apparent Popularity"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
You're reading the news with potential spoilers, make them spoiler free, dismiss
[HanCinema's News] Opening Ceremony Held for the Bucheon International Animation Festival
2019/10/24
A wide variety of performances filled the stage for the opening ceremony of the Bucheon Internatio,...More
[HanCinema's News] Lee Hanee's Cryptic Instagram Post Sparks Speculation About Break-up With Yoon Kye-sang
2019/10/24
On October 23rd Lee Hanee made a peculiar Instagram post. In it, a picture of an empty room is sho,...More
[HanCinema's News] Son Ho-young Tops DCInside Poll of Stars Likely to Be the Best Secret Cook
2019/10/24
The online community website DCInside recently released the polling result of an offbeat question.,...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime).
The first step is to be a member, please click here : Sign up, then a subscribe button will show up.
HanCinema's Official Facebook group will keep you updated on the latest in Korean movies and dramas!
Today's birthdays
2021/01/21