Most movies that receive the Academy Award for Best Picture receive a boosted interest after the awards ceremony.
But "Parasite" has had a particularly strong effect in this regard internationally, as it has come to dominate Google Trends in regards to film searches, boasting a 857% increase on the day of its victory and a still noticeable uptick several days afterwards.
Other terms relevant to "Parasite" have experienced similar traffic boosts over the same time period. Director Bong Joon-ho, for example, had a 2038% improvement, and searches for recipes regarding the kind of hot noodles consumed by characters within "Parasite" jumped by 400%. Searches for Asian supermarkets in general had a 350% uptick.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] Google Searches Regarding "Parasite" Spike Following Oscar Wins"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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