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[HanCinema's News] Google Searches Regarding "Parasite" Spike Following Oscar Wins

Most movies that receive the Academy Award for Best Picture receive a boosted interest after the awards ceremony.

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But "Parasite" has had a particularly strong effect in this regard internationally, as it has come to dominate Google Trends in regards to film searches, boasting a 857% increase on the day of its victory and a still noticeable uptick several days afterwards.

Other terms relevant to "Parasite" have experienced similar traffic boosts over the same time period. Director Bong Joon-ho, for example, had a 2038% improvement, and searches for recipes regarding the kind of hot noodles consumed by characters within "Parasite" jumped by 400%. Searches for Asian supermarkets in general had a 350% uptick.

Written by William Schwartz

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"Parasite" is directed by Bong Joon-ho, and features Song Kang-ho, Lee Sun-kyun, Cho Yeo-jeong, Choi Wooshik, Park So-dam, Lee Jung-eun. Release date in Korea: 2020/02/26.

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