[HanCinema's News] "HARD HIT" Sets Record for First Day Box Office Reservations
By William Schwartz | Published on
As of nine thirty in the morning on June 23rd, the day of its release, "HARD HIT" had 37,641 online reservations. The number is a good portent for the vehicular thriller. By contrast, "Recalled" had 35,337 reservations at the same time in its release window, while "Mission: Possible" had 31,463 reservations. "The Book of Fish" had 30,805 reservations and "Waiting For Rain" had 28,177 reservations.
These numbers put "HARD HIT" in the best position of any South Korean film yet released this year at the South Korean box office, suggesting at the very least it had a superior marketing campaign to the previous mentioned films. But going forward "HARD HIT" will need much more than that to put out respectable numbers at the box office. "Recalled" only cracked the three hundred thousand admissions mark, and is to date still the best performing domestic South Korean film of 2021.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.