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[HanCinema's News] Husband and Wife Yu Jun-sang and Hong Eun-hee Selected as New Models for KOREIT

On September 10th Korea Real Estate Investment and Trust announced that Yu Jun-sang and Hong Eun-hee would be their new advertising representitives. The two are a real life couple who have been married for seventeen years and have two children together.

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The seemingly unusual choice of models can be explained by KOREIT's relatively unusual brand. The main target audience for KOREIT's services are older couples who are considering buying a home. Yu Jun-sang and Hong Eun-hee represent idealized images of prospective buyers. The apparent stability and strength of their marriage over a long period of time is also a strong contrast to other less such successful couples.

Written by William Schwartz

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