Pinterest
NewsLetter DailyWeekly
 
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

[HanCinema's News] Projections for "Parasite" at Domestic Box Office Improve Following Palme D'Or Win

2019/05/27 | 231 views | Permalink

Following the unexpected victory of "Parasite" at the Cannes Film Festival, box office prospects for the film in South Korea have improved substantially. A representative from CJ ENM has compared the movie's current reservation rates to "Train to Busan" and "Along With the Gods: The Two Worlds" in terms of pre-release vigor.

The improvement in the movie's prospects is surprising, given the difficulty director Bong Joon-ho had in securing investors for the project. In contrast to "Snowpiercer" and "Okja", both high-profile high concept projects with marketable Hollywood actors, "Parasite" has been billed as peculiar South Korean class commentary grounded in the real world with dark comedy. Not just the premise, but even the title is difficult to succintly explain, as the word implies fantastical science fiction trappings.

With the Cannes win, "Parasite" is now on pace to revitalize the artistic image of South Korean film both at home and abroad. Throughout June the film will open in France, Hong Kong, Macau, Singapore, Malaysia, Brunei, Vietnam, and Taiwan. In August "Parasite" will appear in the Czech Republic and Slovakia, and it's slated for a November release in the United States, just in time for award season.

"Parasite" may also benefit from the success of "Burning" last year, which put South Korean film in serious international award conversations for the first time in a long time, and which also explored similar class consciousness themes. However, "Burning" had only respectable box office success domestically, with a bit over 500,000 admissions, driven largely by Yoo Ah-in's star power. "Parasite" is currently on track to make a much bigger impact with a mainstream audience.

Written by William Schwartz

___________

"Parasite" is directed by Bong Joon-ho, and features Song Kang-ho, Lee Sun-kyun, Jo Yeo-jung, Choi Wooshik, Park So-dam, Jang Hye-jin. Release date in Korea: 2019/05/30.

Copy & paste guideline for this article
Always put a link back to the source and HanCinema permalink

Creative Commons License"[HanCinema's News] Projections for "Parasite" at Domestic Box Office Improve Following Palme D'Or Win"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss


 

 

 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.

Settings

Remove ads

Sign up

Sharing

Activate

Spoilers

Visible, hide

Learn to read Korean in 90 minutes or less using visual associations