On March 18th the Korean Film Council released its data for the South Korea's February box office. According to their figures, attendance rates increased by 43% and overall revenues increased by 50%, boosted in large part by "Extreme Job".
The news was to be expected. February is not generally a high performance period for movies, which was one of the reasons why the success of "Extreme Job" was so surprising.
"Extreme Job" alone counted for approximately 10,890,000 of the admissions in February. This is compared to approximately 17,230,000 overall admissions for the month. The latter figure is now the all-time record for the South Korean box office in February.
The Korean Film Council also noted how "Extreme Job" success was surprising coming off of the high profile winter failures of "Drug King", "Take Point", and "Swing Kids", all of which had production budgets over fifteen million dollars. Even "Hit-and-Run Squad", with its thirteen million dollar budget underwhelmed compared to "Extreme Job" and its comparatively modest ten million dollar budget.
"Extreme Job"'s success boosted the market share of domestic South Korean films to 77% for the the month of February. However, such numbers are unlikely to be repeated for March with the release of Captain Marvel.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] South Korean Box Office in February Up 50% Compared to Last Year"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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