In an official statement on November 4th the South Korean Ministry of Health and Welfare stated that it is considering a ban on allowing celebrities to promote soju. The news follows criticism from ruling party lawmakers that moves against the liquor industry have been overly lax.
While pretty celebrities have long adorned soju bottles, cigarette cartons for some time now have been required to show the generally hideous effect of cigarette inflicted disease.
The move most notably affects Irene and Bae Suzy, who have done work for competing soju brands as models. This signaling of a possible new temperance movement may in fact primarily be a warning to such celebrities to avoid seeking out new contracts. South Korea has a high rate of alcohol consumption compared to similar countries worldwide.
However, even new government dictates won't change how critical soju brand promotion has been since the late nineties. Irene is only the latest model for her brand, following Lee Young-ae, Hwang Soo-jung, Kim Tae-hee, Sung Yu-ri, Ha Ji-won, Lee Min-jung, and IU in that role. The brand Bae Suzy has modeled for has also employed Ku Hye-sun, Lee Hyori, UEE, Go Joon-hee, and Shin Min-ah in that position.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.
"[HanCinema's News] South Korean Government Considering a Ban on Celebrities Promoting Soju"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
[HanCinema's News] Broadcast Drama Strikes Back at Cable
Earlier this year there was serious concern among regular network stations that cable dramas would,...More
[Video] New Trailer Added for the Korean Movie "Sub-zero Wind"
New trailer added for the Korean movie "Sub-zero Wind",...More
[Photo] New Poster Added for the Korean Movie "Dad Is Pretty"
New poster added for the Korean movie "Dad is Pretty",...More
Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.