"Hit-and-Run Squad" has failed to meet expectations. Though heavily promoted until its release on January 30th, with the release of "Svaha: The Sixth Finger" on February 20th, the screen presence of "Hit-and-Run Squad" has almost completely disintegrated. It is currently tracking at 1,825,750 admissions and is unlikely to break two million.
The most obvious explanation for the movie's poor performance is the unexpected success of "Extreme Job". As both movies are about cops chasing criminals, there's obvious overlap in potential audience. But "Extreme Job" was able to distinguish itself as an aggressive comedy, while "Hit-and-Run Squad" plays as a more traditional police movie.
"Hit-and-Run Squad" has also suffered from middling reactions from viewers. The film currently holds a 7.23 user rating on Naver and a 6.8 user rating on Daum.
Of course, success here is relative. "Innocent Witness" is currently celebrating far more modest milestones than "Hit-and-Run Squad" because the former movie had much lower expectations. "Hit-and-Run Squad" had a much higher budget and a far more aggressive advertising push than "Innocent Witness" or even "Extreme Job", rather frustrating the film's promoters at Showbox.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via firstname.lastname@example.org.
"[HanCinema's News] The curious failure of "Hit-and-Run Squad""
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