NewsLetter DailyWeekly
My HanCinema | Sign up, Why ? Your E-mail   Password    Auto| Help
HanCinema :: The Korean Movie and Drama Database, discover the South Korean cinema and drama diversity Contact HanCinema HanCinema on TwitterFaceBook HanCinema PageHanCinema on Twitter

How Korean Wave-based Dramas in Japan Are Faring Now

2007/09/07 | 131 views | Permalink | Source

Related movies/dramas

As with the marked decrease of Korean dramas in Japanese TV programs, the stagnation of the so-called Korean Wave in the broadcasting industry has become visible.

According to the forecast report based on the Korean dramas recently shown in Japan, conducted by Korea Broadcasting Institute (KBI, Chair: Yu, Kyun), the number of Japanese broadcasting companies that programmed Korean dramas on Japanese terrestrial wave TV channels has decreased compared to 2006. In 2006, a total of 36 Japanese terrestrial TV channels had programmed Korean dramas,. This has dropped to 29 in 2007.

The report also said that such a drop was making the future of Korean Wave in broadcasting gloomy because without its exposure to the unspecified majority in Japan, the continuous development of new Korean Wave fans might not be possible.

In fact, sales from the broadcasting rights of "Winter Sonata", a representative Korean Wave drama that has made waves in Japan, was only 440 million yen, but the income that NHK has earned from deviate product markets was 3.5 billion yen in 2003 and 5.2 billion yen in 2004.

Although the number of the terrestrial TV channels showing Korean dramas has decreased, the number of channels and of Korean dramas in satellite channels, a charge-based broadcasting market, has gone up. This could mean an expansion of the Korean Wave in the charge-based broadcasting market.

The reported also noted that given the decrease of the Korean dramas' exposure to Japanese TV and the increase of their presence in the charge-based broadcasting market, it would be important to make inroads into the charged-based broadcasting market, separate from those for the terrestrial wave TV broadcasting sector. At the same time, this could create an organic connection between these two strategic moves.

It also added that the power terrestrial wave TV channels have in expanding new Korean dramas' introduction and adaptation towards the unspecified majority and in exposing Korean dramas to the second-stage market should be recognized.

The Source : Koreacontent News Team

Attention You're reading the news with potential spoilers, make them spoiler free, dismiss



 Previous news

Subscribe to HanCinema Pure to remove ads from the website (not for episode and movie videos) for US$0.99 monthly or US$7.99 yearly (you can cancel anytime). The first step is to be a member, please click here : Sign up, then a subscribe button will show up.


Remove ads

Sign up




Visible, hide

Learn to read Korean in 90 minutes or less using visual associations