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Hyun Bin's "Crash Landing on You" Effect Strengthens the Korean Wave, Leads to "Bargaining"

2020/03/30 Source

Actor Hyun Bin is stepping up his preparations for a film that heralds a new aspect while strengthening the Asian Hallyu Wave, thanks to the lingering effects of his most recent film.

Hyun Bin and Son Ye-jin's "Crash Landing on You" ranked eighth in Korea's "Top 10 Content Today" compiled by online video service Netflix on the 26th. The drama ended on Feb 16th, but has remained in the top 10 for a month, as the online replay craze continues.

The situation in Vietnam, Singapore and other Asian countries is similar. Although overseas charts are not confirmed, because Netflix has closed its list of popular contents by country, it can be detected by local media reports. "Most of the top 10 of Netflix's daily popularity is Korean dramas", the Vietnamese Daily said in an article analyzing the recent Hallyu Wave. "It also includes Hyun Bin's "Crash Landing on You" and "Memories of the Alhambra".

Hyun Bin's popularity is also checked by the love calls he's been getting. "We have received several advertisement offers from Vietnam and other countries", an advertising industry source said on the 26th. "Everyone suffers from the aftermath of the COVID-19, but the popularity of Hyun Bin and Hallyu dramas seems to remain very unshakable in the wake of "Crash Landing on You".

Hyun Bin is also active in helping those who need help. In late February, he donated 200 million won without even alerting his agency, asking for the money to be spent on overcoming COVID-19 through the Community Chest of Korea.

Currently, Hyun Bin is in the midst of preparing for the movie "Bargaining". Although the company originally planned to shoot in Jordan later this month, it is preparing to film the movie in Korea first due to the spread of the COVID-19. Accordingly, the filming is expected to begin as early as late April.

"Bargaining" is a story about a diplomat and a national intelligence service agent who struggle and risk their lives on foreign soil to save Korean hostages that have been abducted in the Middle East. Hyun Bin works with director Im Soon-rae and actor Hwang Jung-min for the first time.


"Crash Landing on You" is directed by Lee Jeong-hyo, written by Park Ji-eun, and features Hyun Bin, Son Ye-jin, Seo Ji-hye, Kim Jung-hyun, Kim Sun-young, Kim Jung-nan. Broadcasting information in Korea: 2019/12/14~2020/02/16, Sat, Sun 21:00 on tvN.

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