Imagine Hallyu, Design Hallyu

The design of a product has become one of the most important factors in product selections as high quality technology is standardized these days. Products, such as cars and mobile phones, that consumers are mostly interested in put more emphasis and effort into their designs.

We would like to introduce two young Korean designers in two different fields who are working at global companies and introducing Korea to the world.

1.    Sang Yup Lee, an exterior designer at Volkswagen, Audi and Bentley

Sang Yup Lee is one of the famous Korean car designers in the world. He studied at Pasadena Art Center College of Design in California, and dreamed of becoming a car exterior designer during his internships at Porsche and Pininfarina. After his study, he worked at General Motors for 10 years. With his long experience in car exterior design, he was selected by Chevrolet to design 'Bumblebee' (Camaro) from Transformer in 2009.

In 2010, he moved to Volkswagen and Audi design studios and recently has been appointed Bentley's head of exterior design. Sang Yup stated, "When I moved to Volkswagen and Audi, my styling experience and design execution and precision improved – it's where I learned precision in design. Now at Bentley, one of the most exclusive brands in the worlds, I'm looking forward to experiencing things I haven't done before. It's a big challenge". <http://bit.ly/sangyuplee>

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 2.    Ji Byul Lee, a creative director at Facebook

Ji Byul Lee started his career as a street artist in New York in 2005. He gained reputation and became famous for his 'Bubble Project' that he attached about 50,000 speech bubble stickers on the advertisements on streets in New York.

He then received an offer from Google in 2008, and started working as a director. Lee expanded the young image of Google by leading various art campaigns there such as Google Search Story, Google Chrome Exam, Google New and more.

In 2011, he was scouted by Facebook and has been working as a creative director. He creates Facebook timeline cards, develops video programs and many others that require his creativity. He also creates blog posts that explores and introduces interesting Facebook pages to the users.

For more details about these designers, visit:

ž  Lee Ji Byul: http://pleaseenjoy.com

ž  Bubble Project: http://thebubbleproject.com

The strengths of young Korean designers that led them to be the world's famous designers are their creativity and competitiveness in any environment. Korean designers are now widely recognized for their talents, and it is hoped that they will stretch their imaginations and creativity to produce designs that can amaze the world.