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Inner Beauty Foods: Edible Cosmetics

'Health and wellness' is not only a hot trend in foods but in cosmetics as well. Edible cosmetics, or nutricosmetics, can be found in any cosmetic retailers or brand shops, and has been gaining attention as one of the sensational items in Korea. Edible cosmetics contain hyaluronic acid, collagen, antioxidants and other ingredients that help keep the skin soft and moist. These ingredients are believed to react much faster and more effectively than regular cosmetics since they are consumed and absorbed directly into the base of the skin. The cosmetic, food and pharmaceutical industries are the 3 major driving forces behind the inner beauty industry and they are actively releasing a variety of inner beauty products.

Due to the wide range of edible cosmetics and its increasing popularity, there was significant increase in sales. The Korean inner beauty market is predicted to increase from 50 billion won (2009) to 300 billion won (2013). The growth in the sales of edible cosmetics can be said to be driven by consumers keen on maintaining both their inner and outer beauty. In response to consumers seeking ways to hydrate their skin, big brands in Korea, such as AmorePacific, LG Household & Healthcare, Daesang Well-Life and THEFACESHOP, have released a variety of edible cosmetics products to be able to compete within the new market for inner beauty products. In addition, their edible cosmetics are also loved by the foreign tourists and they have been the popular souvenirs. Here, we would like to introduce three of the popular brand's products in Korea.

CJ Nutra innerb is a premium edible cosmetic created by CJ Cheiljedang in 2009. Consisting of 4 product lines, the beauty drink containing hyaluronic acid, basic care, premium care and special care product lines, the CJ Nutra innerb help maintain a healthy balance within the body and sustain a glowing skin.

Innerb's basic and premium care products contain hyaluronic acid, collagen, grape seed oil, vitamins and other essential ingredients to help rejuvenate your skin. These skin moisturizing supplement capsules will lift, strengthen and bring back the luster in your skin.

CJ Nutra innerb's special care product, the innerb Reactive Collagen, contains 2,000mg of collactive collagen and 120mg of hyaluronic acid in a 30ml bottle. The main active ingredient in the innerb Reactive Collagen is the collactive collagen, which helps to rejuvenate and moisturize the skin.

In 2011, innerb ranked number one in the Cosmo Beauty Awards in Inner Beauty and in the GS Watsons Health, Wellness and Beauty Awards in Functional Foods. In the same year, it was selected as "The Best Hit Items" by JoongAng Ilbo.

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Find more details on innerb here: www.cjthekitchen.co.kr/ctk_frt/brand/brandStory.do?brandId=21&bboardId=BB_00000036

AmorePacific's VB Program was introduced in 2010. The VB Program optimizes the body's innate inner balance by managing the body metabolic rhythms and reducing body fats, such as the abdominal fats. The VB Program product line includes the S'lite Slimmer DX, Super Collagen, Duo Calcium Kids, Yejinseng Red Ginseng and others.

The S'lite Slimmer DX helps reduce the body fat by activating an enzyme which regulates the fatty acid oxidation within the skin. When it comes to skincare, collagen is essential for a glowing skin. The Super Collagen contains collagen and is engineered to improve the balance of the skin by moisturizing the skin from the inside. The anti-aging collagen is a low molecular collagen which allows for it to get absorbed more easily at the base of the skin. One of VB Program's beauty line products, White Rhythm, is a chewable edible cosmetic which helps create a bright and glowing skin. The main ingredient in the White Rhythm is the Jeju citrus extract rich in vitamin C.

Find more details on VB Program here: www.vbprogram.co.kr/main.jsp

Caviar Beauty Aqua is an edible cosmetic from Caviar House, a small cosmetics brand in Korea. The cell structure of caviar is very similar to that of the human skin, therefore, caviar extracts is effective in recovery, anti-aging and moisturizing the human skin when consumed. Caviar House is one of the many companies that have created unique and effective edible cosmetics in Korea.

Find more information about Caviar House here: http://caviarhouse.co.kr/youngcart4/en/

As more people gain interest in inner beauty products, more edible cosmetics will be produced to meet their demands driving the direction of cosmetics towards health. Korean companies are continuing to improve and develop more anti-aging and healthy skin edible cosmetics. However, the potential for inner beauty products have just begun.

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