INSITE TV's New Reality Show, Documenting the Journey of an Affluent

Published on 2013/12/05 | Source

Singaporean in South Korea, Goes Viral
- Available on INSITE TV's YouTube Channel: http://www.youtube.com/insitetv
- Sponsored by the Korea Tourism Organization to showcase K-Culture to foreign fans

The new online reality show "Miss Korea – I'm Mae" from INSITE TV, an online content channel operated by CJ E&M, has been a hit with fans worldwide. With the first episode recording close to 270,000 views, the show features 18-year old affluent Singaporean fashionista, Mae, exploring various aspects of K-Culture during a fun and chaotic two-month journey around the country.

In total, "Miss Korea – I'm Mae" will include a total of twelve, 15-minute episodes, with new shows uploaded every Thursday. Nine episodes have aired to-date and can be viewed on INSITE TV's YouTube channel at: http://www.youtube.com/insitetv.

Produced by INSITE TV, "Miss Korea – I'm Mae" is also sponsored by the Korea Tourism Organization, with the goal of showcasing the latest K-Culture trends to Korean Wave (Hallyu) fans. Famous tourist attractions around the country are introduced including such "must see" K-Pop sights as CJ E&M's M COUNTDOWN studio, the shopping district of Myong-dong, and the clubbing scene of Hong-dae.

In search of a lead character, INSITE TV conducted an open audition in Singapore, major hub of Hallyu, for a K-Pop fan who would be filmed during a fun and chaotic two-month journey in Korea. 18-year old Mae was selected for her humorous and charismatic routine, involving Korea's famous traditional liquor Soju, which brought the entire panel of judges to laughter.

"With fans around the world clamoring to experience more of Hallyu and K-Pop culture, our new series 'Miss Korea – I'm Mae' has been an immediate online viral hit", remarked Mr. Hak-Jun Kim, lead producer of the program. "Through diverse channels like INSITE TV, CJ E&M will continue to lead the way in promoting K-Culture abroad in entertaining and high-quality formats".