Japanese Impressed by Bae Yong-joon Advert
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A Korea Tourism Organization's advertisement featuring Korean Wave star Bae Yong-joon has been singled out for quality by the Yomiuri Shimbun, the actor's agency said Tuesday.
Major Japanese newspapers including the Yomiuri and Asahi Shimbun carried the full-page advert titled "Korean Palaces" by the KTO on Feb. 12. The actor's agency claimed 70 percent of Yomiuri readers paid attention to it. "Since it enhanced people's interest in the advertised subject and made a favorable impression, it has been selected as a good advertisement", it said.
It claimed Bae's fans, who know the actor as Yonsama, flocked to collect the advert, causing the day's copies of the paper to sell out.
Major Japanese newspapers including the Yomiuri and Asahi Shimbun carried the full-page advert titled "Korean Palaces" by the KTO on Feb. 12. The actor's agency claimed 70 percent of Yomiuri readers paid attention to it. "Since it enhanced people's interest in the advertised subject and made a favorable impression, it has been selected as a good advertisement", it said.
It claimed Bae's fans, who know the actor as Yonsama, flocked to collect the advert, causing the day's copies of the paper to sell out.
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