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Japanese Marketers Bank on Gorgeous Korean ‘Villain’

Combining beauty with intelligence, Korean actress and model Kim Tae-hee has embarked on a bid to conquer Japan for a new beverage after garnering lavish praise from the press there. Popular chiefly for her role in the TV series "Stairway to Heaven" as the villain Han Yoo-ri who bullies Choi Ji-woo's character, Kim on Monday held a press conference in Tokyo to mark her debut as the advertising model for a new soft drink by Coca Cola in Japan.

Reports were glowing. "A graduate of Seoul National University, the equivalent of Tokyo University in Japan, Kim is a Korean actress unlike any other", the Nikkan Sports Daily said. Kim said although her best-known role makes her a villain to most Japanese, "I hope the commercials will give me a chance to show a different aspect of myself. To be honest, I'm quite a good person". At the press conference, J-pop singer Hitomi Yaida, who sings the advertising jingle, also had nothing but praise for Kim's beauty.

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